Why the Visitors’ Tab was Removed
OkCupid decided to remove the Visitors’ Tab to streamline the user experience. The company found that the tab was not contributing significantly to successful matches. Instead, it was causing unnecessary anxiety for some users. From my experience, a simpler interface often leads to a more enjoyable user experience.
Impact on User Experience
The removal of the Visitors’ Tab has led to a more focused and less stressful user experience. Users can now concentrate on potential matches without being distracted by who's visited their profile. According to data from OkCupid, this change has resulted in more meaningful connections and conversations.^1