Bumble Lashing Back At Tinder: ‘we Swipe Left On You’
Rachel Bennett, Lead Relationship Strategist
October 2024
The Origins of the Feud
The feud between Bumble and Tinder isn't new. It started when Whitney Wolfe Herd, a co-founder of Tinder, left the company and launched Bumble, a dating app that empowers women by allowing them to make the first move.1
Bumble's Unique Selling Proposition
Bumble's unique selling proposition lies in its women-first approach. Unlike Tinder, where either party can initiate a conversation, Bumble requires women to make the first move. This feature has been lauded for promoting respect and equality in online dating.2